Every Easter, when the sea breeze starts to stir and the sails fill on the waters of Moreton Bay, a special kind of magic takes hold along the Queensland coast. For over 75 years, the Brisbane to Gladstone Yacht Race has captured the imagination of sailors and spectators alike, growing from humble beginnings into one of Australia’s most prestigious blue water events. And for us at Adina Watches, playing a part in that enduring legacy is an honour.
As the official timekeeper of the Brisbane to Gladstone Yacht Race, we don’t just measure the passing seconds—we celebrate every moment that defines the grit, grace, and grandeur of this great Australian offshore classic.
Founded in 1971 by my father, master watchmaker Bob Menzies, Adina Watches was built on a philosophy of craftsmanship, resilience, and a deep connection to the Australian way of life. These values align with what the B2G represents—teamwork, endurance, and a pioneering spirit that doesn’t back down from a challenge.
I’m proud to be the second generation leading our family business. Over the years, I’ve seen Adina grow from a passionate workshop dream into a multi-award-winning national brand. But what hasn’t changed is our commitment to designing and hand-assembling every Adina watch right here in Brisbane, using Swiss movements and components tough enough to handle the unique demands of Australian conditions.
Becoming the Official Timekeeper of the Brisbane to Gladstone Yacht Race
When the opportunity came up to become the official timekeeper of the Brisbane to Gladstone, it just made sense. Here was an iconic race that began with only seven yachts in 1949—born of ambition and determination. Much like Dad with his first watches. From Laurabada’s inaugural win to the unforgettable performances of legends like Wild Thing and Black Jack, the B2G has consistently showcased courage, camaraderie, and calculated timing.
At 308 nautical miles, the race is no Sunday sail. It tests everything a sailor has—navigation skills, weather instincts, physical endurance, and teamwork. That test draws the country’s best sailors back year after year. And as timekeepers, we know that every second matters. Whether it’s the elation of the first boat crossing the finish line or the nail-biting calculations behind corrected times, precision is paramount—and that’s our specialty.
But our involvement is not just about the ticking hands of a stopwatch. It’s about honouring the spirit of the race with something that lasts far beyond the finish line.
Each year, the skipper of the line honours boat and every crew member aboard the overall winner on adjusted time receive a bespoke, hand-built Adina timepiece—crafted specifically to commemorate their victory. These watches aren’t available for purchase. You can’t order one online or find it in a store. You have to earn it. To own one, you must be part of an elite club—winners of one of the most demanding yacht races in the Southern Hemisphere.
This isn’t just a prize. It’s a piece of history—etched with care and made to be worn with pride. For us, it’s a way of recognising the blood, sweat, and saltwater that goes into winning this race. For the recipients, it’s a reminder of a moment they’ll carry with them forever. A memory that money simply can’t buy.
As a proud Queensland company, the Brisbane to Gladstone is more than just an event we sponsor. It’s woven into the fabric of who we are. On Easter weekend, our whole team feels the excitement. We track the boats, share updates, and celebrate the finishers. It’s not about branding—it’s about belonging to a community that values tradition, challenge, and excellence.
Looking ahead, I see our relationship with the race only growing stronger. Just like the B2G, Adina Watches is rooted in tradition but constantly evolving. We continue to push the boundaries of what a proudly Australian-made timepiece can be—innovative, durable, and unmistakably unique. We are not here to follow trends. We are here to make time count.
To all the sailors preparing to take on this year’s race—know that we’re with you every nautical mile of the way. Your journey, your courage, and your pursuit of glory inspire us. And if you happen to find yourself lifting a trophy at the end of it all, know that the Adina watch you will wear is more than a timekeeper. It’s a tribute to your triumph.
Here is to the challenge, the legacy, and the legends still to be made. See you at the finish line.
